Case Study: PureGym achieves seamless cookie compliance and easier tag management with Cookie Information

PureGym streamlines cookie compliance with Cookie Information in a 14-day trial

PureGym, a large fitness chain, faced the challenge of ensuring cookie compliance during a large-scale rebranding project. Senior Digital Marketing Analyst Søren Klinken needed a solution that would integrate seamlessly with their existing systems while navigating the complexities of GDPR. They turned to the vendor Cookie Information and its Consent Solution to manage this process.

Cookie Information provided a solution that was easy to implement and compatible with PureGym's tag managers. The vendor's support team offered exceptional, on-site assistance to resolve technical issues during the rebranding, ensuring a smooth transition. As a result, PureGym gained a reliable, headache-free compliance tool. Søren also highlighted the value of the Compliance Dashboard, which provides insights into visitor consent rates, allowing the team to work on improving them.

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