Case Study: IIH Nordic achieves privacy-first analytics and up to 30% less data loss with Cookie Information

IIH Nordic regains up to 30% of data with Cookie Information

IIH Nordic, a company specializing in data activation and analytics, needed to ensure cookie and GDPR compliance for both their own operations and their clients' websites. Their challenge was balancing rigorous data privacy standards with the need for effective marketing analytics, particularly in the face of significant data loss from cookie rejection. They partnered with the vendor Cookie Information and utilize a proprietary tool called Recapture.

The solution involved implementing Cookie Information's services to manage consent, complemented by IIH Nordic's Recapture tool which anonymizes data for Google Analytics without using cookies. This privacy-first approach, validated by Cookie Information, ensures full compliance. The result is a recapture of up to 30% of data that would otherwise be lost, providing clients with trustworthy data for decision-making and fostering consumer trust for long-term revenue growth.

IIH Nordic