Case Study: San Diego Metropolitan Transit System achieves 20 million impressions with Cook + Schmid

San Diego Metropolitan Transit System hits 20 million impressions with Cook + Schmid

The San Diego Metropolitan Transit System (MTS) hired vendor Cook + Schmid to facilitate community relations for the construction of its Mission Valley Trolley East Extension. The challenge involved managing public interactions during a complex infrastructure project that included building a new trolley stop at SDSU and required periodic closures of the I-8 freeway.

Cook + Schmid implemented a multifaceted community relations plan that reached residents, businesses, and others. Their efforts included distributing flyers and doorhangers to advise the public of construction activities. As a result of this outreach by Cook + Schmid, the project received significant media coverage, generating over 20 million impressions from weekly traffic reports on local broadcast news, easing public interactions for the project's successful completion.

San Diego Metropolitan Transit System