Case Study: Port of San Diego achieves Coastal Commission approval for the Chula Vista Bayfront Master Plan with Cook + Schmid

Port of San Diego wins Coastal Commission approval with Cook + Schmid, backed by 600+ letters of support

The Port of San Diego faced the challenge of overcoming opposition and generating support to gain Coastal Commission approval for its Chula Vista Bayfront Master Plan. The vendor Cook + Schmid was engaged to develop a broad engagement strategy for this initiative.

Cook + Schmid implemented a comprehensive solution that included creating a campaign brand identity, a dedicated website, and organizing public meetings. The strategy successfully mobilized community support, resulting in over 600 letters and more than 2,000 signatures of support for the plan. This effort culminated in the California Coastal Commission granting unanimous approval for the project.

Port of San Diego