Case Study: City of Santa Monica boosts water conservation with Cook + Schmid

City of Santa Monica boosts landscape consultations 600% with Cook + Schmid

The City of Santa Monica partnered with Cook + Schmid to meet its goal of becoming water self-sufficient. The challenge was to identify and promote the most effective water conservation behaviors among residents and overcome barriers to action.

Cook + Schmid conducted research to inform the development of a targeted campaign, which included creating engaging branding and marketing materials. The efforts by Cook + Schmid led to significant results, including a 600% rise in landscape consultations, a 350% increase in website traffic, and a 43% boost in grass removal efforts, all contributing to the city's water efficiency goals.

City of Santa Monica