Case Study: City of Carlsbad Economic Development Department boosts website traffic with Cook + Schmid

City of Carlsbad Economic Development Department boosts website traffic 125% with Cook + Schmid

The City of Carlsbad Economic Development Department sought to increase awareness of its Life in Action brand to attract top talent to its local businesses. Cook + Schmid was engaged to create and implement an online outreach program to meet this challenge.

Cook + Schmid executed a rebranding and social media strategy to engage prospective employees and entrepreneurs. This solution drove a 125% increase in website traffic and a 15% rise in time spent on the site, while also boosting social media engagement by nearly 20 percent.

City of Carlsbad Economic Development Department