Case Study: Friant achieves more efficient order placement with Coohom

Friant boosts product model views 400% with Coohom

Friant, a U.S. office furniture retailer, faced challenges with its product presentation. It lacked in-house 3D modeling expertise but needed to create 250 high-quality 3D product models within two weeks. Its distributors were also hindered by relying on static catalogs and sample pictures for sales visits, leading to a long sales cycle. Additionally, both online and in-store displays were limited, preventing customers from visualizing products in their own space. Friant turned to vendor Coohom for a solution using its 3D Viewer and API services.

By implementing Coohom's 3D Viewer and API, Friant revolutionized its sales process. The solution allowed for superior online product displays and gave distributors a powerful tool for sales visits, enabling faster creation of production drawings. Coohom's technology also facilitated a one-click order placement system that integrated directly with production management. This led to measurable results for Friant, including a 100% increase in order placement efficiency, a 190% increase in average customer views per product, and a 400% increase in product model views.

Friant