Case Study: Protergo boosts conversion rate by 25% with Cooby

Unraveling Protergo’s Strategy on Improving Conversion Rate by 25%

The customer, Protergo, an advanced cybersecurity company, was struggling with inefficient monitoring of its sales team's activities on WhatsApp. Conversations were siloed, making it impossible to track key engagement metrics crucial to their KPIs. This challenge led them to seek a solution from the vendor, Cooby, and its platform.

Cooby provided a solution that automated performance tracking and monitoring, replacing a manual Excel process. This allowed managers to coach their team based on real data. The results were outstanding: Protergo saw a 25% increase in conversion rate, began closing at least one deal per week, and completely eliminated engagement complaints, leading to a 100% increase in customer engagement satisfaction.

Protergo