Case Study: AseguraPro doubles revenue with Cooby

How AseguraPro Doubled Revenue by Adding WhatsApp to their Sales Funnel

AseguraPro, an insurance brokerage in Venezuela, faced a challenge in tracking and monitoring the WhatsApp message exchanges between its sales representatives and customers. This blind spot made it difficult for management to identify missed opportunities, ensure service standards were upheld, and provide targeted training. They needed a solution to gain visibility into these conversations to improve their sales process.

By implementing Cooby, the company gained a user-friendly solution that integrated with HubSpot to automatically sync all message exchanges. This provided managers with full visibility to identify gaps and train reps. Using Cooby's templates, the sales team could also send pre-approved messages efficiently. As a result, AseguraPro doubled its revenue, shortened its sales cycle by 50%, and enabled reps to have six times more personalized discussions on WhatsApp than with cold calling.

AseguraPro

Karen Ruiz

Digital Products Manager