Case Study: WizKidsCarnival doubles conversion rate with Cooby

Deciphering Wizkidscarnival’s Strategic Moves that Doubled their Conversion Rate

WizKidsCarnival, a child tech company, struggled to manage its sales team's communication on WhatsApp. The company was unable to standardize messaging according to its brand guidelines and had no efficient way to track activities or ensure engagement protocols were followed. This lack of visibility into their primary sales channel presented a significant operational challenge.

By implementing Cooby's Workspace and Extension, the sales managers gained complete visibility over their team's WhatsApp activities, allowing them to closely monitor conversation quality and coach team members based on actual data. This solution enabled WizKidsCarnival to dramatically improve its performance. The vendor, Cooby, helped them achieve a 500% increase in revenue and double their conversion rate from 8% to 15%.

WizKidsCarnival

Vinayak Palankar

Co-Founder