Case Study: Papillon Agricultural Company builds trust in dairy nutrition with C.O.nxt

Papillon Agricultural Company boosts trust in dairy supplements with C.O.nxt

Papillon Agricultural Company faced a challenge of perception, with its dairy ration supplements being skeptically dismissed as "magical foo-foo dust" instead of being seen as scientifically-backed products that deliver a return on investment. The vendor C.O.nxt developed a campaign to address this problem head-on.

C.O.nxt created the "Most Rational Ration" campaign, which utilized print, digital, and social media ads to highlight the logical connection between Papillon's products and their positive results. The solution put the expertise of Papillon's technical service team front and center, reframing the supplements as proven opportunities. The vendor C.O.nxt successfully created a memorable hook to change audience perception.

Papillon Agricultural Company