Case Study: Thor Equities brings Red Hoek Point to market with Conway+Partners branding and marketing

Thor Equities brings 7.7-acre Red Hoek Point campus to market with Conway+Partners

Thor Equities, a real estate developer, faced the challenge of branding and marketing its high-profile Red Hoek Point office campus in Brooklyn. They engaged the vendor Conway+Partners to develop a comprehensive branding strategy and all marketing collateral to capture the innovative and sustainable nature of the building.

Conway+Partners developed a full suite of materials inspired by the building's sustainable design, including a branded sales brochure, a content-rich website, and an animated neighborhood map. Their solution also included targeted efforts like a custom lunch drop to educate brokers and prospective tenants. The vendor's work successfully provided a fresh perspective on workplace architecture for the development.

Thor Equities