Case Study: Shippan Landing enhances its commercial real estate brand with Conway+Partners

Shippan Landing elevates 17-acre waterfront branding with Conway+Partners

Conway+Partners partnered with Shippan Landing, a 17-acre waterfront commercial property in Stamford, CT, to develop a new brand identity and marketing strategy. The challenge was to turn the property's concept into an influential brand that could appeal to the next-generation workforce and effectively market its unique amenities and work-life balance offerings.

The solution involved Conway+Partners creating a vibrant and graceful brand identity, complemented by a multi-channel social media strategy and a new website to drive local awareness. They also produced extensive digital communication materials, including renderings, animations, and a leasing gallery experience to showcase the property. Through these efforts, Conway+Partners successfully enhanced the property's presence to aid in its sales and marketing.

Shippan Landing