Case Study: Serena Del Mar builds a standout masterplanned community brand with Conway+Partners

Serena Del Mar launches a world-class masterplanned community with Conway+Partners

Conway+Partners partnered with Serena del Mar, a new masterplanned community in Cartagena, Colombia, to position it as the most desirable all-encompassing destination in Latin America. The challenge was to launch this large-scale project, which encompasses residential, commercial, and tourism offerings, with a brand identity that resonated locally and stood out in the market.

To meet this challenge, Conway+Partners executed a comprehensive solution. They refreshed the visual identity to better reflect Cartagena's vibrant spirit and built a complete brand experience. This included a new brand strategy, an ad campaign, copywriting, and an immersive sales gallery, ensuring consistency across all touchpoints from digital design to sales scripts.

Serena Del Mar