Case Study: Rudin refreshes 80 Pine’s brand with Conway+Partners

Rudin Management Company refreshes 80 Pine’s brand across 80 Pine.com with Conway+Partners

Conway+Partners partnered with Rudin Management Company to undertake a brand refresh for 80 Pine, a commercial tower in New York's Seaport District. The challenge was to modernize the building's identity to reflect its recent renovations and evolving role, while also honoring the longstanding legacy of the Rudin family.

The solution from Conway+Partners was a new brand identity centered on the tagline “Firmly Planted. Forward Thinking.” This included a refreshed logo, a comprehensive digital strategy with a new website and ads, and custom 3D illustrations. The new branding successfully highlighted the building's human-centered amenities and focus on sustainability, creating a forward-looking identity designed to stand the test of time.

Rudin Management Company