Case Study: ROART brings Milk Factory to life with Conway+Partners’ branding and marketing system

Roart brands 32-unit Milk Factory with Conway+Partners

Conway+Partners partnered with Roart and Real NY to create a new brand identity for a 32-unit residential building in Brooklyn, New York. The project involved developing a complete branding and marketing system that needed to reflect the property's unique historical character while establishing a modern and minimalist presence in the market.

The solution involved naming the property Milk Factory, a direct reference to its history of housing The Borden Dairy Company. Conway+Partners developed a comprehensive brand strategy and identity that visually depicted the contrast between the building's old and new elements. This vision was executed across a wide range of materials including a sales brochure, website, digital banners, signage, and architectural photography, creating a cohesive and compelling marketing system for the residential development.

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