Case Study: L&L Holding Company creates a vibrant mixed-use brand with Conway+Partners

L&L Holding Company brings Wynwood Plaza to life with Conway+Partners

The customer, L&L Holding Company, required a branding solution for their Wynwood Plaza mixed-use development in Miami. They engaged the vendor, Conway+Partners, to create a visual identity and brand system that would connect the property to the vibrant energy of its neighborhood.

Conway+Partners developed a playful and vibrant brand system characterized by soft pastels, sharp whites, and a versatile brand icon. The solution included naming, visual identity, copywriting, and a wide range of collateral. As a result, L&L Holding Company received a young, harmonious, and feel-good brand that successfully paired the residential property with the neighborhood's pizzazz. Conway+Partners delivered a brand that made the development impossible not to fall in love with.

L&L Holding Company