Case Study: Land O'Lakes achieves consistent capacity and faster, data-driven freight procurement with Convoy

Land O’Lakes partners with Convoy for consistent capacity

Land O'Lakes, a full-service agricultural cooperative with varied temperature-controlled and dry-van transportation needs, faced a tight, capacity-constrained freight market and the challenge of maintaining service levels safely and cost-effectively. To secure consistent capacity and simplify carrier payments, Land O'Lakes turned to Convoy’s digital freight marketplace, which it has used for about a year to address one of the worst markets in 20 years for getting freight covered.

Convoy’s platform streamlined procurement and carrier engagement—what once took two to three hours of emails and calls now takes five to 15 minutes to secure a reliable quote—and delivered faster, more competitive load coverage and seamless payment conveyance. Convoy also provides easily accessible operational data that Land O'Lakes uses for predictive decisions (for example, choosing shipping days to control costs), improving responsiveness, cost control, and overall freight reliability.

Land O'Lakes

Jason Wicklund

Senior Transportation Buyer