Case Study: Waiakea Hawaiian Volcanic Water achieves 50% lower shipping costs and a streamlined supply chain with Convoy

How Waiakea Transformed its Supply Chain and Reduced Shipping Costs by 50 Percent

Waiakea Hawaiian Volcanic Water, a fast‑growing, sustainability‑focused startup based in Hawaii, needed to scale distribution across the continental U.S. while keeping a low carbon footprint. Director of Supply Chain Alex Alegria faced three core challenges: a time‑consuming, broker‑heavy FTL process, limited negotiating power with the two over‑the‑water carriers driving up costs, and an inherited mix of warehouses that no longer fit volume and distribution needs. She turned to Convoy’s freight platform (FTL marketplace with instant quotes, booking, and real‑time tracking) to streamline operations.

Convoy moved 100% of Waiakea’s FTL freight onto its platform and provided lane‑level data to reconfigure warehousing and lock in rates, producing measurable results: a 50% reduction in shipping costs, monthly production runs bookable in 30 minutes (vs. nearly two days), a 75% increase in pallet count per customer order, FTL share growth from 30% to 40%, a 200% rise in inbound container volume, and $180,000 annual savings from the new warehouse strategy (including a reported 40% freight cost saving on key lanes). Convoy’s load‑matching and visibility also reduced empty miles and CO2 emissions, supporting Waiakea’s green supply‑chain goals.

Waiakea Hawaiian Volcanic Water

Alex Alegria

Supply Chain Manager