Case Study: Southwest Traders, Inc. achieves faster freight procurement and cost savings with Convoy

Convoy’s Shipper Platform Helps Southwest Traders Beat the Capacity Crunch

Southwest Traders, Inc., a food distributor and restaurant supply chain operating in five states, was struggling with slow, manual freight procurement. Logistics coordinator Tina Sterling relied on a small group of carriers and spent hours—sometimes days—making calls and sending emails to track shipments and secure capacity amid a broader capacity crunch and rising rates. To streamline the process she turned to Convoy’s shipper platform (Convoy’s digital freight capacity platform).

Convoy implemented its digital platform, giving Tina immediate access to rates, quick booking, and fast confirmations through an easy-to-use interface. As a result, procurement time dropped from the previous two–three hours (or longer) to near-instant quotes and bookings, reducing phone and email volume, lowering costs, and freeing the logistics team to focus on higher-value work; Convoy is now usually the first place Tina goes when she needs a truck.

Southwest Traders, Inc.

Tina Sterling

Logistics Coordinator