Case Study: Resource Marketing Corp achieves 75% increase in conversions with Convoso

How RMC used Convoso to increase contact center conversions by 75%

Resource Marketing Corp, a provider of live transfers across mortgage, solar, automotive warranty and home security, was struggling with an antiquated dialer that wasted leads, slowed agents with long wrap-up times, and forced managers into constant firefighting. To modernize operations they switched to Convoso’s dialing platform and voice broadcasting services to address those inefficiencies.

Convoso implemented a modern dialer with disposition workflows, automation and voice broadcasting plus configuration changes to tighten agent workflows. The results with Convoso included 25–40% improvements across key efficiency metrics, 30–40% fewer leads called, agents seeing 30–50% more conversions, a 75% overall increase in conversions (average days rising to ~350 and peaks of 450), a 10% lift in live transfers from voice broadcasting, and managers regaining about 1–1.5 hours per day.

Resource Marketing Corp

Mike Velardi

Senior Vice President