Case Study: Leading Sports Broadcasting Company achieves 18% engagement boost and fewer interruptions with Conviva

Leading Sports Broadcasting Company - Customer Case Study

A leading U.S. sports broadcaster partnered with Conviva to power an award-winning TV Everywhere app that simulcasts live sports across iPhone, iPad, Xbox, Roku, Smart TVs, Android and web players. Their challenge was to guarantee the same high-quality broadcast experience on every device by gaining real-time visibility into audience behavior and playback performance and making immediate adjustments to prevent start failures and buffering.

They deployed Conviva’s Video AI Platform—Experience Insights for real-time monitoring (capturing issues before they happen) and Precision for automated, real-time delivery adjustments and bitrate optimization—while using Metric Lens in Pulse to compare cross-platform performance for editorial and ad decisions. The result: the app now has among the lowest interruptions of premium live sites, and engagement per viewer increased by 42 minutes (an 18% lift) in the first month after Precision launched.