Case Study: Latin American vMVPD achieves 25% increase in engagement and 40% subscriber growth with Conviva

How Marketing, Curation, and Engagement Teams Leverage Conviva to Drive Outcomes and Measure Success

A leading Latin American vMVPD operating in nine countries with more than 10 million subscribers and ~9,000 employees struggled to make data-driven programming, marketing, and UI decisions. Their content curation and engagement teams lacked continuous measurement, leaving four priorities unmet: converting sports-only viewers to broader content, personalizing and measuring in-app carousels, tailoring regional marketing and device investment, and improving free-trial to subscriber conversion.

By operationalizing Conviva’s analytics, teams used audience segmentation, content pathing, targeted push/email promotions, carousel testing, and regional/device insights to personalize promos, optimize app flows, and refine trial experiences. Results included a 15% lift for the promoted action show, a 25% increase in minutes per viewer, a 10% reduction in post-season churn, a 20% improvement in carousel view-through, 60% audience growth in new markets, and 40% year‑over‑year subscriber growth.