Case Study: Prominent OTT Provider achieves 30% higher viewing time and 10% more ad deliveries with Conviva

How Conviva's data-driven insights helped a leading OTT player increase ad delivery and enhance viewer experience in a highly fragmented streaming market

A prominent OTT Provider was struggling to turn its large content library and market presence into revenue, while also trying to improve audience retention, ad views, and engagement. The company lacked data-driven insights into viewer behavior and streaming quality, making it difficult to identify performance issues and understand the true value of its audience. Conviva helped by providing analytics and unified measurement across events, users, and sessions.

Conviva implemented its Streaming Performance Index (SPI) and AI-powered insights to monitor QoE in real time, pinpoint root causes, and guide player optimization. With Conviva, the OTT provider launched a new video player and improved performance, leading to a 30% year-over-year increase in SPI, a 10% rise in ad deliveries, and a 30% quarter-over-quarter increase in viewing time.