Case Study: Major Publishing Company reduces video start failures by 44% and rebuffering by 36% with Conviva Precision

Conviva Automates Quality of Experience for Viewers

Conviva worked with a major SVOD publisher using a proprietary, client-agnostic stack (proprietary caching, Conviva data and Conviva’s Precision) to optimize streaming QoE. When a DDoS attack degraded CDN B — driving video start failures to 6× normal and rebuffering to 8× the typical 0.5% — the publisher faced a sudden, large drop in playback quality.

Using Conviva’s Precision-based CDN selector, the publisher automatically shifted 70% of requests to CDN A over a two-hour window, cutting VSF by 44% and rebuffering by 36% and returning metrics to expected norms. The rapid switch saved more than 4.5K sessions during the incident and, on average, prevents about 182,000 failed viewing sessions per month, preserving customer QoE.