Case Study: Chingari achieves rapid digital transformation and continuous viewer experience optimization with Conviva

Chingari Sparks Digital Transformation with Conviva

Chingari is an Indian user-generated content platform—often called the “TikTok of India”—with over 80 million downloads and a creator-focused monetization model (including revenue sharing and the GARI crypto token). As its audience exploded, Chingari needed to ensure the viewer experience could scale across streaming, content, advertising, and social channels, so it partnered with Conviva to address QoE and measurement gaps.

Conviva deployed a single, sturdy sensor and end-to-end integration in just 10 days, providing continuous real-time measurement across QoE, content, ads, and social rather than snapshot metrics. The result: granular, session-level analytics that accelerated product improvements, boosted engagement and audience growth, streamlined creator workflows, increased revenue, and delivered rapid, world-class support to sustain Chingari’s growing community.

Chingari

Tariq Wali

Chief Technology Officer