Case Study: Money Mailer detects 20% missed-call opportunities and boosts client retention with Convirza call tracking

Why Convirza is the official call tracking tool of Money Mailer, and how it’s saving Money Mailer money and clients

Money Mailer, a direct marketing agency with more than 200 franchises serving local businesses and Fortune 1000 companies, needed a consistent, company-wide way to prove mailer performance. Franchises and corporate teams were using different tracking tools, and a major client threatened to leave after thinking mailings weren’t driving calls. When Money Mailer’s sales manager reviewed Convirza data she discovered nearly 20% of calls were missed opportunities—explaining the apparent poor performance.

Money Mailer implemented Convirza across corporate and franchise accounts, using features like call recording, reporting, call scoring, routing, IVR, demographic data and white‑labeling for a branded portal. Showing the missed-call data to the upset client saved the account and improved client satisfaction; the platform now provides measurable results, scalability, and broad adoption across franchisees and corporate teams.

Money Mailer

Mike Hiskett

SVP of Operations