Case Study: Wheeler Caterpillar Co. achieves 78% increase in conversion rates with Convirza

Wheeler Caterpillar Co. Increases Conversion Rates 78% with Convirza

Wheeler Caterpillar Co., a large heavy-equipment dealer with 10 locations and hundreds of monthly inbound calls from diverse marketing channels, struggled to track what happened to leads once calls reached operations and sales. Marketing lacked visibility into which campaigns, departments, and employees were driving revenue or delivering consistent customer service, putting high-value opportunities and customer loyalty at risk.

Wheeler implemented Convirza’s Conversation Analytics (via LogMyCalls), using call-tracking numbers, recorded calls, and automated analysis to score sales skills, lead quality, and call outcomes, then incorporated the insights into monthly coaching and performance management. In 90 days they saw a 78% lift in conversion rates (from 9% to 16%), a 62% improvement in “determining needs,” a 45% increase in sales skills, and more efficient marketing spend — delivering more consistent, revenue-driving phone interactions company-wide.

Wheeler Caterpillar Co.

Andrea Young

Marketing Manager