Case Study: National Efficiency Systems, Inc achieves actionable lead-quality insights and automated call tracking with Convirza Conversation Analytics

NES integrates in-depth call tracking and Conversation Analytics into their lead management system

National Efficiency Systems (NES) is a SaaS lead-management provider for property management companies in Canada, delivering metrics like cost per lease, traffic-to-appointment, and unique leads in a single dashboard. Because phone calls are a critical part of the funnel, NES needed a call-tracking solution that would integrate seamlessly into their platform and assess the quality of each inbound lead—something their prior provider couldn’t fully deliver.

After evaluating options, NES began bundling Convirza’s call tracking and Conversation Analytics into nearly every package in 2013, pushing call data into their dashboards via API and webhooks. Convirza’s automated call-content analysis lets NES score lead quality, identify missed opportunities and top-performing ads/staff/sites, and deliver richer, automated reporting to clients—adding immediate value, scalability, and a clear competitive advantage as NES expands.

National Efficiency Systems, Inc

Darren Henry

Chief Executive Officer