Case Study: Legacy Dental achieves 300% increase in phone leads with Convirza

Legacy Dental increases phone leads 300% from online marketing with Convirza

Legacy Dental is a three-dentist group practice in Salt Lake City that sees about 100 new patients a month and spends roughly $5,000 monthly on marketing. Dr. Jonathan Campbell needed a simple, reliable way to track which marketing channels drove phone calls and to ensure the team handled those calls effectively; previous call-tracking tools were missing key features, had poor recording access, and required juggling multiple products.

After switching to Convirza, Legacy Dental gained a single, easy-to-use dashboard, straightforward campaign setup (including Dynamic Number Insertion), and accessible call recording and commenting for staff coaching. Convirza revealed higher-than-expected call volume from Google PPC, so Dr. Campbell reallocated $1,000 to PPC and saw a 300% increase in PPC calls in one month, improving ROI and call-handling performance.

Legacy Dental

Jonathan Campbell

Doctor of Dental Surgery