Case Study: Leading Automotive Tire & Auto Shop achieves 75% cost reduction and 95%+ accurate, automated scoring of every call with Convirza

Leading Automotive Tire & Auto Shop - Customer Case Study

A regional chain of tire and auto shops with more than 200 locations across the eastern U.S. handled very high daily call volumes and relied on a 6‑step customer scorecard, but struggled to record and evaluate all calls. Their large manual scoring team reviewed only about 4% of calls (≈20,000 of 500,000 monthly) with roughly 85% accuracy and lacked reliable marketing attribution.

Convirza Sales Enablement & Call Tracking automated call tracking, scoring, conversation intelligence and quality assurance, enabling near‑real‑time scoring of every call and complete marketing attribution. The rollout cut total costs by 75% (saving over $100K/month), expanded to 6M calls recorded and scored (vs ~250K before), and achieved 95%+ precision on their custom AI scorecard.