Case Study: IHOP achieves increased mid-week traffic and revenue with Convirza

IHOP - Customer Case Study

IHOP’s local franchise wanted to build brand loyalty and drive more traffic on traditionally slow mid-week days, while also creating an SMS list for future marketing. A marketing firm answered the challenge with an integrated campaign that combined direct mail, radio and print to drive opt-ins to an SMS program.

Consumers were prompted via Money Mailer, radio and print to text IHOPFREE to receive a free short stack, joining a list that receives two targeted mid-week offers per month. Within 30 days coupon redemption hit about 10%, upsells increased as families purchased full breakfasts, mid-week traffic and revenue rose, and the SMS list maintained a low ~10% opt-out—results the franchise owner called low-cost and easy to execute.

IHOP

Ever Santana

Franchise Owner