Case Study: Gerald's Tires achieves 281% increase in phone close rates with Convirza (Listenforce)

How Gerald’s Tires Increased Close Rates by 281%

Gerald’s Tires and Brakes, a family-owned tire and repair chain in South Carolina founded in 1964 with seven locations, was spending more on digital marketing to book appointments but saw no sales lift. Unsure whether the problem was their marketing or how calls were handled, they needed a simple, low-cost solution that managers and staff would actually use to uncover why callers weren’t converting.

Listenforce deployed its CLARC phone skill system and AI analysis of months of call recordings to score conversion rates, identify phone-skill gaps, and surface missed opportunities, then provided reports, coaching and follow-up. Within four months monthly close rates rose from 11% to about 42% — roughly a 281% increase — delivering a measurable, widely adopted process that significantly boosted booked appointments.

Gerald’s Tires

David Ard

Vice President and General Manager