Case Study: Caterpillar dealer achieves 76% increase in conversions and boosts customer satisfaction with Convirza

How Convirza made a difference for a caterpillar dealer in just 90 days

A regional Caterpillar dealer driving tens of thousands of inbound calls had strong marketing but weak service outcomes—ranking 46th of 52 in customer satisfaction—so they engaged Convirza to diagnose why leads weren’t converting and to improve agent performance.

Convirza implemented call tracking, Conversation Analytics to score calls and detect missed opportunities, and automated follow-up actions; within 90 days conversion rates rose 76%, the dealer moved up four places in customer-satisfaction ranking, the sales team’s skills improved by 45%, and managers began receiving real-time alerts on missed leads.

Caterpillar