Case Study: Gravitate Online achieves improved lead scoring and missed-opportunity alerts with Convirza Conversation Analytics

Gravitate Online Clients Receive Missed Opportunity Alerts and Lead Score Data

Gravitate Online is an SMB-focused digital agency in Salt Lake City that manages SEO, PPC, email and social media for clients from single-location businesses to multi-site auto shops. Their challenge was proving real ROI: clients wanted qualified leads and revenue data, not just traffic and keyword rankings, and the agency needed a way to bridge that reporting gap across hundreds of marketing phone numbers.

Gravitate implemented Convirza’s call tracking and Conversation Analytics—built into their pricing—to capture missed opportunity alerts, 0–100 lead scores, and close-rate metrics. The analytics revealed outcomes like ~200 qualified calls/month for a rehab client and low close rates at specific repair locations, enabling precise ROI reporting, automated alerts for clients, and measurable improvements in lead quality and conversions.

Gravitate Online

Chayden Young

Account Manager