Case Study: Esurance achieves 30% lower CPA and higher close rates with Convirza pay-per-call solution

Esurance - Customer Case Study

Esurance faced rising customer-acquisition costs and needed a way to lower CPA while increasing quotes and policies. To solve this, they tested mobile pay-per-call ads on Google AdWords, aiming to drive phone calls that could immediately be turned into consultative sales conversations.

They used AdWords call extensions with 800 numbers and click-to-call ad copy like “Call Now For a FREE Quote.” The campaigns delivered 30–35% higher response rates, 5–10% lower CPC, and roughly 30% lower acquisition cost for quotes and policies compared with other channels. Internal analytics and Esurance’s team reported much higher close rates from mobile click-to-call leads, producing strong ROI and making pay-per-call a core part of their strategy.

Esurance

Tolithia Kornweibel

Director of Online Marketing