Case Study: Sea Life Scheveningen boosts revenue and conversions with Convious AI-powered dynamic pricing

How Sea Life Scheveningen increased their revenue by 43%

Sea Life Scheveningen, an aquarium park owned by Merlin Entertainment, partnered with the vendor Convious to increase its revenue. The challenge was to improve online ticket sales and the overall booking experience for its visitors.

Convious implemented its A.I.-powered "Name Your Own Price" solution, which utilized dynamic pricing and machine learning to personalize the booking experience for each customer in real time. This strategy, combined with A/B testing and email marketing, led to outstanding results. Specifically, Sea Life Scheveningen saw a 39.3% increase in conversion rate and a 43.5% increase in total revenue in 2018, successfully doubling their online sales through the Convious platform.

Sea Life Scheveningen

Maaike Schroeder

Marketing Manager