Case Study: Amarante Water Park boosts revenue and ticket sales with Convious dynamic pricing

How Amarante Water Park maximises revenue all season long with dynamic ticket pricing

Amarante Water Park, a large mountain water park in Portugal, faced significant challenges with visitor capacity and revenue optimization. As part of the Looping Group, the park was experiencing overwhelming demand during its summer peak season, forcing it to turn away thousands of visitors on sunny days and resulting in lost revenue. The park's director, Helder Silva, sought a solution to spread out visitor volume more evenly throughout the entire season.

The park implemented a dynamic online pricing solution from Convious. This system used a large dataset to anticipate sales and calculate optimal ticket prices for each date, steering visitors toward less busy days with better deals. As a result, Amarante Water Park saw a 300% increase in online sales, a 27% rise in the average ticket price, and an overall revenue increase of more than 80% compared to pre-pandemic levels. Convious enabled the park to manage capacity effectively, extend its season into September, and improve customer satisfaction with transparent pricing.

Amarante Water Park

Helder Silva

Director