Case Study: World Wildlife Fund boosts online revenue nearly 80% and raises response rates up to 40% with Convio's integrated online solution

World Wildlife Fund - Customer Case Study

World Wildlife Fund (WWF), the world’s largest conservation organization, wanted to modernize its online presence by replacing multiple tools with an integrated platform that synced with its offline database. WWF needed non-technical staff to build targeted donation forms and campaigns, personalize content based on supporter interests and history, and partner with a vendor experienced in the nonprofit sector.

WWF implemented Convio’s integrated suite (email marketing, fundraising, advocacy, personal fundraising and services) to deliver conditionalized content, multi‑series email campaigns and improved sustained‑giving management including credit‑card retry. The results: response rates rose up to 40% and online revenue climbed nearly 80%; a deadline reminder email boosted holiday revenue by 55%, a renewal email produced a 79% revenue lift, and improvements to sustainer management increased donor lifetime value.

World Wildlife Fund

Jessica Sotelo

Manager of Online Marketing