Case Study: Wildlife Conservation Society achieves restoration of nearly $7.9M in city and state funding with Convio

Wildlife Conservation Society - Customer Case Study

The Wildlife Conservation Society (WCS) protects wildlife and manages the Bronx Zoo and New York Aquarium. In 2010–11 steep budget proposals threatened nearly half of funding for zoos and cultural institutions at both the state and city levels, so WCS needed to quickly mobilize constituents and persuade elected officials of the institutions’ economic, educational and community value.

Using Convio, WCS ran coordinated state and city advocacy campaigns—email alerts, reminders, tell-a-friend asks, social video, and in-park petition drives—to target officials and recruit supporters. The effort generated more than 130,000 messages to decision makers, recruited almost 2,500 new online constituents (and over 28,000 more via in-park/mobile), produced thousands of social and video engagements, and helped restore $4.5M in state funding and $3.38M in city funding.

Wildlife Conservation Society

Debbie Schneideman

Assistant Director, Online Marketing Programs