Case Study: UN Foundation achieves significant traffic growth and streamlined content management with Convio

UN Foundation - Customer Case Study

The United Nations Foundation, a public charity supporting UN causes, managed more than 20 web properties but struggled with fragmented tools (Dreamweaver and a hard-to-customize CMS), inconsistent site architecture, and a slow, technical content-approval process that left non-technical staff unable to update sites or maintain a cohesive user experience.

By consolidating sites on Convio CMS and using Convio’s services, the Foundation centralized content management, enabled non-technical editors, streamlined approvals with dynamic content and tagging, and simplified URLs and metadata. The changes freed technical staff for strategic work and drove measurable gains: Google organic referrals rose 260% year over year, unique visitors to one site increased 45% (email list +26%), main-site page views jumped 77%, and average time on site grew 50%.

UN Foundation

Phoebe Lee

Deputy Director of Online Communications