Case Study: Texas State Alumni Association achieves 270% email-list growth and automated online memberships with Convio

Texas State Alumni Association - Customer Case Study

Texas State Alumni Association, which supports students and alumni of Texas State University–San Marcos through scholarships, events and membership programs, faced rapidly growing communication needs that exceeded its staff, budget and technology. The Association lacked the infrastructure for ecommerce, online membership registration, event registration and payment, and needed a way to acquire email addresses and measure engagement to reconnect lost alumni and increase membership.

The Association implemented Convio for email marketing, fundraising and membership management, launching an online store, an alumni directory, a geo- and interest-filtered event calendar, monthly newsletters and customizable donation/membership forms. In eight months the email list grew from 3,500 to 13,000 (about 1,000 updates/month), staff sent more than 325,000 emails with a 32% open rate, the online store and ticketing generated $5,300 in five months, memberships automated processing, and online memberships were on pace to increase by 200%.

Texas State Alumni Association

Melinda Braun

Associate Director of Alumni Relations