Case Study: Project On Government Oversight boosts web traffic 40% and grows housefile to 13,000 with Convio Luminate CRM

Project On Goverment Oversight - Customer Case Study

Project On Government Oversight (POGO) is a nonpartisan watchdog founded in 1981 that investigates corruption and champions government reform. The organization struggled with scattered constituent data stored in multiple Excel files, a dated website, limited engagement with thousands of followers, and the challenge of making an 800‑page set of SEC documents accessible and useful.

POGO implemented Convio Luminate CRM, refreshed its homepage with Convio’s UX team, added Facebook integrations and a custom welcome series, and built an SEC Revolving Door database with a Convio CMS partner. The changes consolidated five years of data, grew the housefile from 4,500 to 13,000, increased monthly website visits by 40% within three months, lifted action‑alert response rates from 1% to 17%, and improved tracking and donor‑prospecting capabilities.

Project On Goverment Oversight

Pam Rutter

Web Manager