Case Study: Outreach International achieves viral growth and 1,600+ new Facebook supporters with Convio's Facebook application

Outreach International - Customer Case Study

Outreach International, a 30-year nonprofit tackling global poverty, faced low brand recognition and an aging donor base (mostly 65+). The organization needed a cost-effective, engaging way to reach younger, digitally active supporters and a compelling campaign “hook” to recruit and retain new donors online.

Working with Convio, Outreach launched a viral “Plant a Tree” Facebook application featuring profile badges, gift-forwarding, referral points and ranking rewards. Within six months the campaign built a new community of more than 1,600 Facebook supporters (about ten new supporters per day early on), generating sustained awareness, engagement and loyalty through targeted content delivered via supporters’ Facebook profiles.

Outreach International

Andrew Betts

Director of Communications and Marketing