Case Study: North Carolina Conservation Network doubles supporter list and boosts advocacy & fundraising with Convio

North Carolina Conservation Network - Customer Case Study

The North Carolina Conservation Network (NCCN) is a statewide coalition of more than 120 environmental, community, and environmental justice organizations that serves both member groups and grassroots citizen supporters. NCCN faced a limited online advocacy tool, low campaign response and engagement, no direct or trackable online donation capability, and time-consuming manual email processes—so it needed a single, scalable system to support growing outreach and fundraising needs.

In June 2004 NCCN implemented Convio’s integrated platform for email, advocacy, fundraising, and events, enabling HTML communications, centralized tracking, and better coordination of online and offline activities. The result: the email list more than doubled, deliverability improved via ISP whitelisting, multiple fundraising campaigns with tracked metrics ran successfully, advocacy letter-edit rates reached as high as 43%, and event registrations and follow-up communications increased.

North Carolina Conservation Network

Heather Yandow

Director of Development and Communications