Case Study: MarriageToday achieves $1M+ annual online revenue and grows email list from 15,000 to 77,000 with Convio

MarriageToday - Customer Case Study

MarriageToday is a national weekly television ministry that supports marriages and families across the U.S. The organization struggled with a cumbersome, custom-built system that kept online and offline donor data in separate databases, limiting its ability to market by email, track constituent interactions, and grow fundraising and eCommerce revenue.

MarriageToday implemented Convio (Email, Fundraising, eCommerce, and DataSync) with strategic support from R3 Strategies and Holland|Simpson, building engagement pathways and targeted programs like the Rock Solid Partners sustaining-donor initiative. Results included growing the email list from 15,000 to 77,000 in 3.5 years, average conversion rates of about 10%, online revenue rising from $35,000 to over $1 million per year, and a Rock Solid Partners base of 4,000+ participants growing by roughly 100 net donors monthly.

MarriageToday

Brenton Evans

Executive Vice President