Case Study: Fenway Community Health achieves cost savings and expanded email fundraising reach with Convio

Fenway Community Health - Customer Case Study

Fenway Community Health, a Boston-based provider focused on comprehensive care for LGBT people and the surrounding community, faced limited web experience and an inflexible, free-hosted website that prevented timely content updates, email capture, or efficient targeting for fundraising and marketing.

Fenway implemented Convio’s integrated web content, email and fundraising tools (with DataSync to Blackbaud’s The Raiser’s Edge), launched a staff intranet and monthly newsletters, and began using email for events and appeals. The move paid for itself through reduced print/postal costs, grew the email file by over 3,000 addresses in about 18 months, enabled near-daily site updates and faster constituent communication, automated manual tasks, and improved targeting of donor programs.

Fenway Community Health

Philip Finch

Vice President, Development and Communications