Case Study: Daily Bread Food Bank raises nearly $60,000 and improves donor communications with Convio

Daily Bread Food Bank - Customer Case Study

Daily Bread Food Bank, Canada’s largest food bank serving more than 170 member agencies and about 73,000 monthly client visits, faced a stretched communications team (two communications staff, seven fundraising/tax staff) and fragmented outreach: separate donor and newsletter lists, no annual communications calendar, and limited engagement between three annual fundraising drives. They needed a more efficient way to manage donor communications and grow online fundraising.

Daily Bread implemented Convio TeamRaiser and joined the 12-month Convio Go! program to build a year-long communications plan, launch a monthly email newsletter, donor-recognition ecards, and a targeted end-of-year campaign. The effort raised nearly $60,000 from that campaign, generated positive donor responses and leads from email and ecard outreach, and improved internal coordination and use of fundraising best practices.

Daily Bread Food Bank

Sarah Anderson

Senior Manager, Communications