Case Study: Cross International achieves a 10% campaign income increase with Convio Strategic Services

Cross International - Customer Case Study

Cross International is a Christian relief and development organization that provides food, shelter, medical care and other services to the world’s poorest. To boost fundraising ROI, the organization wanted deeper insight into constituent behavior and added third‑party demographic data to analyze campaign performance at a more granular level.

Convio Strategic Services delivered a Business Intelligence solution that appended 90 demographic variables, provided graphical dashboards, and helped analyze campaigns by year, month, theme and offer. By identifying more responsive demographic segments and adding selection criteria to exclude unresponsive constituents, Cross International increased campaign income by 10%.

Cross International

Jim Cavnar

President