Case Study: Conservation International achieves 95% time savings and 100% more accurate gift entry with Convio Connector

Conservation International - Customer Case Study

Conservation International, a large conservation nonprofit using Blackbaud’s The Raiser’s Edge as its master donor database and Convio for online fundraising, struggled with manual, error‑prone processes for mapping online donations, recognizing duplicate constituents, and keeping records up to date. These inefficiencies—managed by a small development operations team—led to missing data, misapplied gifts, and unreliable reporting that made campaign analysis and planning difficult.

CI implemented Convio Connector for The Raiser’s Edge to synchronize data, detect duplicates, map online forms to offline campaigns, and automatically build segmentation groups. The integration delivered faster, more accurate gift entry and segmentation (100% improvement), cut synchronization and segmentation time by 33–95%, reduced outdated messaging, and restored confidence in reporting and campaign decision‑making.

Conservation International

Chris Williams

Senior Director, Fundraising Operations